Unfortunately, it appears bigotry is a good business strategy as boycotts of Chick-fil-a for donating money to organizations that opposed same-sex marriage caused the opposite of the intended effect. Sales to Chick-fil-a actually soared 14 percent (edit)after the company defiantly supported the “biblical definition of marriage.”
To make matters worse, a business, like Target, taking a pro-LGBTQ equality stand has been bad for business. Target came under fire by boycotters for a bathroom policy that allowed trans-people to use the bathroom of their choice. Target sales actually took a 7 percent hit from this campaign.
The announcement triggered an immediate backlash. Critics said the policy opened the door for sexual predators to victimize women and children inside the retailer’s bathrooms, and more than 1.4 million people signed a pledge to stop shopping at Target unless it reversed the policy.
Even though Walmart, the wage stealer is closer, it sounds like it is time for the family to visit Target for our household needs.
Seriously, it’s disturbing to see bigotry against people, simply taking care of the toileting needs, driving consumer behavior. Perhaps, some libertarians’ faith in the benevolent “hand of the market” to fix social ills is misguided.